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Font Sizes Explained

Most web users have different requirements for viewing the web. I personally know several people that increase their font size for one reason or another. As a web developer, it is our duty to ensure that this ‘simple luxury’ is not taken away.

Fonts can be set to pixels, ems, % or keywords. All methods have their place, but some are better than others. Pixels give the most consistency, but lack flexibility for the user, as we will discuss. Keywords are ‘small’, ‘x-small’, ‘large’ etc. Each computer has a default font size setting. Setting text with percentages or ems relates to this default font size -1em is the users’ default font size, which follows that it would also be equal to 100%.

Internet Explorer and Pixel Font Sizes

Good browsers like Firefox let the user resize the text by simply pressing ctrl+ or ctrl- no matter how the font size is specified. IE, however [Read more →]

Tags: Tech by chris
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This is not rocket science, however, so many web sites miss the boat completely in terms of delivering the right message to the right audience. It’s easy, just to follow a few simple principles and the results will speak for themselves.

1. Identify your target audience

No business can be everything to everyone, and if they say they are, then they are dreaming. So choose a market that your products and services match and serve that niché well.

2. Deliver a clear message to that target audience

From our experience, you need write [Read more →]

Tags: Online Marketing by jason
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I started writing this article on web accessibility and, because I feel very strongly about it, it has begun to resemble a John Travolta Danceathon - too long with too many points … (sorry). So, I have broken it into bite-sized chunks for your reading pleasure.

Developing your site for broad accessibility will usually result in healthy search engine results. Text is KING in the web world. Not only is it quick to download, it is also accessible by every format for reading the web – computer, PDA, phone, screen reader, Morse code and smoke signal.

Firstly, [Read more →]

Tags: Online Marketing by chris
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Recently, we have encountered several clients being very nervous about the amount of information they publish on their website. There are arguments for and against releasing what your business may consider ‘Intellectual Property’ (IP) for all to read on the Internet. As Web Consultants, we are advocates of releasing some information about ‘industry related’ ideas, topics and expertise on the web because we know it works.

In the information age of today, you can find anything about everything on the web for FREE if you look hard enough. Wouldn’t you prefer that prospects are coming to you first!

So where does this place small to medium business?

[Read more →]

Tags: Online Business by jason
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Google returns 166,000,000 results when you search for SEO (Search Engine Optimisation). SEO is big business. Everyone wants to know about it and everyone has a theory on it. With the web growing at an exponential rate, it is becoming increasingly more difficult to rank you site in the top 10. The top search engines take hundreds of things into account when ranking the relevance and importance of web sites. The topic can be long and complicated and usually results in a heated discussion. SEO can be a cheap way to promote your site or it can cost 1000’s every month.

To evaporate the fog and mystery that surrounds SEO, let me boil it down to the most basic elements. [Read more →]

Tags: Online Marketing by chris
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