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One of our long term clients (who will go unnamed) was unhappy with the number of enquiries from their online forms. After getting together and analysing how people moved through their web site (path analysis) we decided to launch a ‘homepage’ campaign to encourage enquiries without the need for additional clicks. The results have been amazing – with enquiries up by 60% and going strong.
Business Owner: I need a web site.
KND: Why?
We ALWAYS ask why, because too often businesses decide that they need a web site, but don’t have a detailed business case for it. They often don’t know what they want or why. Working out what it will cost is easy – just read the big number at the bottom of the quote. However, working out how long until your investment will take to be returned is usually unknown. How will this new site make you money? How will it make you more efficient? Why do you need a web site at all?
Building a quality web site of any kind is not a quick or inexpensive undertaking. Your web developer needs to know and understand your business intimately if you want them to build you a web site that actually grows your business. [Read more →]
