Corporate Blogging — The Rules of Engagement
Corporate blogging is no longer the new kid on the block: it has become a very relevant part of running any business. Corporate blogging is an important part of marketing, PR, sales, HR, and customer service. Surprisingly, blogs are still seen largely as the domain of Generation Y — an online forum to write about the latest game, hairstyle or why it’s reasonable to earn six figures immediately after graduating. But this just isn’t the case. Blogging has become a cost-effective way to sell your business and keep customers happy.
Have you ever worn a shirt because it was the only one left in the cupboard? Or because it was the only one available? Despite the fact that it looks like an elephant with hay fever has sneezed on you on your way to a Hawaiian Christmas party.
