Social Media – How to Make it Work
Be Seen. Be Heard. Be Read
Advances in technology usually bring about changes in our business models, but often reluctantly. Take the music industry, for example, when it switched from vinyl to CDs in the 80s and then to mp3’s a decade later. The record companies were slow to change and lost control of their royalties as music was shared freely over the Internet.
Instead of embracing change they fought it and LOST! The innovators and market disruptors such as Napster and iTunes stepped in and the rest is history. The game changed and left the dinosaurs in court fighting over the scraps.
The marketing industry is right in the middle of a similar shift.
We often get asked: “How often should I update my homepage content?”
We took our cloud-based document management app for accountants to a CPA conference last month and got some great feedback. Read the full article on the OurAccounts site…
What could your business do with its own iPhone app?
As part of a team of four I am competing in the Kokoda Challenge Event on 16-17 July on the Gold Coast. It’s hailed as Australia’s toughest endurance event: 96kms through the hills and mountains of the Gold Coast hinterland. Take a minute to see the event details on the web site – I must be mad!
Cloud computing is definitely the new new thing in IT, but there’s a lot of ‘cloudiness’ about what it actually is. Here’s a short rundown of what we think cloud computing is (not everybody will agree) and what impact it will have on your business.
