KND has been designing and building web applications and ‘software’ style websites for almost ten years now and we’ve experienced both spectacular success and epic failure of projects for a variety reasons. In the words of Woody Allen, “If you are not failing every now and then, you are not doing anything very innovative”, and in the world of web application development, this is so very true.
A few months ago we posted an article, (Fresh is best! Original content bears fruit) about how Google loves fresh content and will rank your website higher if you post regularly. It’s easy to say, but quite another thing to make it actually happen! We know from personal experience how hard it can be to be constantly creating new content for our website and monthly enewsletter. Most businesses are not natural ‘publishing houses’ and there is often no-one specifically tasked with making sure that fresh, and interesting (and of course relevant) content is written.
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The web is a bargain hunter’s paradise and it now has yet another way to save a buck. Coupon sites like Cudo are the latest way to offer rock-bottom prices and drive traffic to mostly service or experience based businesses.
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Creatively transcribed and ‘edited’
KND Digital: Welcome to the Innovators Series on KND TV. Today, we are joined by Adam Penberthy from Think Fresh. He’s an expert in youth marketing and advertising. So Adam, tell us about Fresh.
Adam: Basically, Fresh is a youth ad agency. We work on specific youth focused campaigns that connect and engage the sub 30’s.
The majority of the work we’re engaged in is digital projects. We do a lot of work with social media to optimise campaigns and create buzz with the youth demographic.
