If you are a marketer or business owner then this blog is for you. We have been writing our blog since 2006 and have an active reader list of over 1500 subscribers. We aim to educate, inform and inspire our readers to understand and engage online more effectively. If you like what we have to say, please follow us on Google+, Linkedin or Facebook, Twitter (whatever your poison) and don't hesitate to comment on our articles, we love to hear from you.
With online advertising spend overtaking TV advertising spend for the first time, knowing best practices when investing money into social media has never been more important.
The big question is, how much should you spend and where will it take you?
Top Digital Trends for 2014/ FEB 2
2014 is now well underway, so it’s time to consider how your business will tackle the coming twelve months in the virtual world. Where are the smart businesses investing in online and what may give you the edge?
SEO is certainly not dead/ JAN 21
Google’s latest Hummingbird update has left many businesses questioning whether SEO is dead. Where keywords, page titles and quality content were once king, Hummingbird now suggests constantly creating unique content that ‘answers peoples questions’ is necessary to rank highly – something that proves difficult for small businesses with limited resources to do so.
Digital Strategy Tips/ OCT 29
A web strategy should be an evolution not a revolution. A carefully planned strategy needs to be rolled out over time so it can be continually tested and measured and adjusted to maximize the ever-changing landscape of the online market.
The Need For Speed/ SEP 28
In the competitive world of online advertising it takes just three seconds for a prospect to decide if your product or service is for them and with hundreds of competitors only one click away, the challenge for small business owners is knowing how fast is fast enough to respond to an enquiry. Recognising the need […]
Digital Compass in the News/ AUG 6
We were featured in the news last week…
Choosing a CRM/ JUN 4
The latest crop of cloud based CRM systems will change the way you do business. If you are still using MS Outlook to manage contacts and calendars, you will simply be left behind. Learn how to find the perfect system.
6 easy ways to protect your website and business from the notorious Google Penguin 2.0 Update.
What’s your digital direction?/ MAY 22
Your Digital Compass Self Assessment Tool Do you know what parts of your digital strategy are working? KND’s FREE 15 minute questionnaire, Your Digital Compass will help you identify the parts of your digital strategy that are working and those that need improvement. Your Digital Compass is a 100-point digital health check designed for you […]
Work with web specialists so you don’t have to worry about all the technical aspects, but there are a few things you should keep on file in case your web designer goes belly up.