“Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”
Winston Churchill (1942)
For many businesses a new website going live is something to be celebrated. The temptation is to tick that project off the list, sit back and watch the sales come in. The trouble is, it rarely works this way. [Read more →]
An article in BRW magazine last year (Dec 1-7 p35 “Start spreading the newsletter”) highlighted some research out of the US indicating that, for every $1 a company spends on marketing emails, the return is $40.56, “better than almost any other form of marketing”. [Read more →]
After much preparation and imagining the worst, Jason embarked on one of his biggest and possibly maddest ‘bucket list’ adventures. On Boxing Day he joined the Rolex Sydney to Hobart Yacht Race fleet with 8 others on board Mondo.
The 4+ day marathon wasn’t without incident, including a 40 knot storm on the first night, a busted shoulder and an iPhone now sitting at the bottom of Bass Strait, however the crew (and boat, a Sydney 38) did a fantastic job and they arrived in Hobart to a thunderous applause in great spirits.
An amazing experience and challenge! You can view highlights of Mondo’s Sydney to Hobart race 2012 on YouTube.
P.S. Jason is 3rd from the left above.
Stop press: On 2nd December, SmartCompany reported that $1.25 billion was spent online on ‘Cyber Monday‘ this year (the online equivalent of the January sales). Only the second billion-dollar spending day on record after – you guessed it – Cyber Monday 2010. [Read more →]
As we approach the New Year, now is the perfect time to review your web presence and plan a strategy for ramping it up to better engage your prospects and customers in 2012.
We have put together a few ideas to help get the creative juices flowing. Some of it may sound simple, but it’s often the simple things that get overlooked. [Read more →]
We had a great response from our article on how to use coupon sites to promote your business. Now there is a new site offering essentially the same approach, but for B2B (business-to-business) deals. [Read more →]
Following on from last month’s article on delivering a successful web app, this article deals with key step number two – constant open communication. [Read more →]
KND has been designing and building web applications and ‘software’ style websites for almost ten years now and we’ve experienced both spectacular success and epic failure of projects for a variety reasons. In the words of Woody Allen, “If you are not failing every now and then, you are not doing anything very innovative”, and in the world of web application development, this is so very true.
A few months ago we posted an article, (Fresh is best! Original content bears fruit) about how Google loves fresh content and will rank your website higher if you post regularly. It’s easy to say, but quite another thing to make it actually happen! We know from personal experience how hard it can be to be constantly creating new content for our website and monthly enewsletter. Most businesses are not natural ‘publishing houses’ and there is often no-one specifically tasked with making sure that fresh, and interesting (and of course relevant) content is written.
[Read more →]
…after reviewing some advice we gave three years ago, and deciding it is still current today (with some additions).
Back in 2008 we wrote a short article and filmed a 15 minute podcast and video presentation on ‘The Website Sales Funnel‘. Reviewing this in 2011, again all the basics are absolutely spot on, however there is still a degree of confusion out there about how marketing and business works online. [Read more →]
KND news this month
This month we launched Brisbane Girls Grammar School’s brand new website (in HTML 5 and CSS no less!) just in time for their Open Day. Many thanks to Loren and her team and the creative talents of Ian Butler (MC3) with photography by Greg Gardner. Loren also dived into using QR codes on location for Open Day (read more here). [Read more →]
Recently, the KND team have been working closely with Brisbane and Gold Coast based post production studio The Post Lounge on a major project for media group Austereo, the owner of some of the most popular radio stations in Australia.
The Post Lounge is a team of 20-30 people who look after the post production process, that is editing and adding effects and design graphics, for TV commercials, TV shows, documentaries and corporate videos. They work for major advertising agencies and television stations as well as for a range of corporate clients. [Read more →]
We often get asked: “How often should I update my homepage content?”
The answer is simple – as often as you possibly can! It is easy to say but for many time poor SMEs much harder to do. So, what is practical and what are the real benefits of making the effort?
There are 2 significant benefits:
Why is it important? [Read more →]
It’s only fair that you do, after all we’re doing the hard part – taking the Kokoda Challenge!
As part of a team of four I am competing in the Kokoda Challenge Event on 16-17 July on the Gold Coast. It’s hailed as Australia’s toughest endurance event: 96kms through the hills and mountains of the Gold Coast hinterland. Take a minute to see the event details on the web site – I must be mad!
Our team is Health For Life Take2 - Gavin, Jason, Jenny and Grace – and we need your help to achieve our fundraising target. [Read more →]
We took our cloud-based document management app for accountants to a CPA conference last month and got some great feedback. Read the full article on the OurAccounts site…