Brisbane Web Design and Development :: KND Web Consultants :: Professional web systems, Google Specialists, Strategy, Development

Are social media sites a complete waste of time?

“Everything I’ve seen from the Web 2.0 camp has pretty much indicated it will only appeal to people who want to spend all day diddling around with “interactive” websites to find inaccurate information created by other ill-informed people who also want to spend all day diddling around with “interactive” websites.” - Matt Wolejko

Matt has outlined a popular point of view regarding the latest social media technologies on the web. Sites like Facebook, Twitter, Flickr and WOMF are used daily by predominantly, but not entirely, the younger generation to waste time, chat with their mates and share drunken photos from the weekend. What value can there possibly be in sharing the minutiae of your not-even-remotely-interesting life? Who cares if you’re brushing your teeth at the moment or feeling depressed because you are the only person left on the planet still watching LOST?

Well, a lot of people apparently. [Read more →]

Tags: Online Business by chris
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Gathering requirements to build a new web site or application can seem tedious and confusing. It can also feel like it’s delaying the launch of the project, however, it’s THE most important stage.

Yeah sure, development is important - without development there is no end product. But what happens if the end product is not what you wanted at all? [Read more →]

Tags: Online Business by Nicki
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Discover the secrets to building a successful website strategy.

 

 The Website Sales Funnel [15:32m]: Play Now | Play in Popup | Downloads 51

eBusiness marketing is no different from marketing a bricks and mortar business, except you have more accurate numbers to work with through every stage of the sales process. My advice at this stage is to just find out some numbers relating to each of those funnel stages as it relates to your e-Business.

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Tags: Online Business, Online Marketing, seo by jason
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Corporate blogging is no longer the new kid on the block: it has become a very relevant part of running any business. Corporate blogging is an important part of marketing, PR, sales, HR, and customer service. Surprisingly, blogs are still seen largely as the domain of Generation Y — an online forum to write about the latest game, hairstyle or why it’s reasonable to earn six figures immediately after graduating. But this just isn’t the case. Blogging has become a cost-effective way to sell your business and keep customers happy.

[Read more →]

Tags: Online Business, Online Marketing by chris
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Have you ever worn a shirt because it was the only one left in the cupboard? Or because it was the only one available? Despite the fact that it looks like an elephant with hay fever has sneezed on you on your way to a Hawaiian Christmas party.

We find that many businesses act the same way when looking for business management software. They use whatever is available, even if it’s ugly and doesn’t quite fit.

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Tags: Online Business by chris
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This vodcast demonstrates the what AJAX is in the web world, to prove that it isn’t just a cleaning product. AJAX is a valuable technology that can seriously improve usability on your website or web application. Please take a look at the video to make up your own mind. Enjoy!

 

 What is AJAX? [8:44m]: Play Now | Play in Popup | Downloads 156

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Tags: Online Business by jason
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‘You tube!’ I said, ‘Get out of my facebook before I get Glogster and Bzzster onto you. This is myspace and I wouldn’t care if you were the last FM on my happy planet. I’d rather stumble upon a sportsnipe than a musicLovr. Even a blogger would be more del.icio.us than you.’

I wasn’t digging this anymore, so I slammed the fatdoor and musestormed off down decision street. After a few hundred meters I calmed down enough to callwave my friend, Feed. He’d know what to do.
When I pulled out my twitterfone it had a podcast spot on it. Unbelievable! I drop.io my flashPhone a lot, but I don’t rememble that spacetime.

Feed answered. He was in a crazy mood and wanted to run emok.

‘Birthday time!’ he said as he took a huge swig of bubbles. ‘Wannago down to Genie Town and paint it redZee?’

‘After my daylife I could do with a tatango,’ I stuttered with excitement. ‘Let’s go to pubmatic and get fubar.’

As it turned out, I met a beautiful digitalblond, we had a chitchat and I’m now on cloudo 9. WOMF! It can happen to you in an instan-t

THE END

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 Hawaii Ad [0:30m]: Play Now | Play in Popup | Downloads 97

Tags: Online Business by chris
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This section of the article is a summary of the steps you will take to build an online shop. If you have read Part 1 and researched the feasibility of taking on this enormous project, here is what you need to do. Part 3 will explain some of these things in more detail. [Read more →]

Tags: Online Business by chris
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A step-by-step guide to e-commerce

Part 1: The business end of online stores
Part 2: Ten steps to building an online store
Part 3: The technical side of online stores

Part 1: The business end of online stores

So, you watched ‘60 Minutes’ on the weekend and saw Mark Zuckerberg, the world’s youngest self-made billionaire at 23 and co-founder of Facebook, and thought, ‘I reckon I could do that. It only took him three years. How hard can it be?’

Well take a deep breath—I’m about to burst your bubble.

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Tags: Online Business by chris
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By July next year we will start to see new domain name extensions on top of the 250 that already exist. Addresses such as .australia, .brisbane, .america, and .newyork will be available for people to register a domain name under. [Read more →]

Tags: Online Business by dallas
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What’s in a name? There are more theories on this topic than the origin of Tom Cruise’s kids. Unfortunately, Tom dedicated more time to naming his kids than most people do to their domain name. (’Suri’ is a South American Alpaca and in Swahili it means ‘my dad’s a nut-bag cult follower’.) What seems like a good idea at the time can, and most probably will backfire.

Exhibit A: the ‘Speed of Art’ web site www.speedofart.com (Well, you could always blame the budgie you were smuggling.) [Read more →]

Tags: Online Business, Online Marketing by chris
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Business Owner: I need a web site.

KND: Why?

We ALWAYS ask why, because too often businesses decide that they need a web site, but don’t have a detailed business case for it. They often don’t know what they want or why. Working out what it will cost is easy - just read the big number at the bottom of the quote. However, working out how long until your investment will take to be returned is usually unknown. How will this new site make you money? How will it make you more efficient? Why do you need a web site at all?

Building a quality web site of any kind is not a quick or inexpensive undertaking. Your web developer needs to know and understand your business intimately if you want them to build you a web site that actually grows your business. [Read more →]

Tags: Online Business by chris
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Recently, we have encountered several clients being very nervous about the amount of information they publish on their website. There are arguments for and against releasing what your business may consider ‘Intellectual Property’ (IP) for all to read on the Internet. As Web Consultants, we are advocates of releasing some information about ‘industry related’ ideas, topics and expertise on the web because we know it works.

In the information age of today, you can find anything about everything on the web for FREE if you look hard enough. Wouldn’t you prefer that prospects are coming to you first!

So where does this place small to medium business?

[Read more →]

Tags: Online Business by jason
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A common misconception is that people actually want to read through all your carefully crafted text and beautiful, expensive images. They don’t. With the exception of perhaps a design-focused site or a blog, people are only on your web site because they need to do something. They have a very clear task. It’s up to you to work out what that task is and give it to them, straight up.

Usually they want to buy something, make a reservation or learn something. [Read more →]

Tags: Online Business, Online Marketing by chris
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