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KND has been designing and building web applications and ‘software’ style websites for almost ten years now and we’ve experienced both spectacular success and epic failure of projects for a variety reasons. In the words of Woody Allen, “If you are not failing every now and then, you are not doing anything very innovative”, and in the world of web application development, this is so very true.
A few months ago we posted an article, (Fresh is best! Original content bears fruit) about how Google loves fresh content and will rank your website higher if you post regularly. It’s easy to say, but quite another thing to make it actually happen! We know from personal experience how hard it can be to be constantly creating new content for our website and monthly enewsletter. Most businesses are not natural ‘publishing houses’ and there is often no-one specifically tasked with making sure that fresh, and interesting (and of course relevant) content is written.
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The web is a bargain hunter’s paradise and it now has yet another way to save a buck. Coupon sites like Cudo are the latest way to offer rock-bottom prices and drive traffic to mostly service or experience based businesses.
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Creatively transcribed and ‘edited’
KND Digital: Welcome to the Innovators Series on KND TV. Today, we are joined by Adam Penberthy from Think Fresh. He’s an expert in youth marketing and advertising. So Adam, tell us about Fresh.
Adam: Basically, Fresh is a youth ad agency. We work on specific youth focused campaigns that connect and engage the sub 30’s.
The majority of the work we’re engaged in is digital projects. We do a lot of work with social media to optimise campaigns and create buzz with the youth demographic.
…after reviewing some advice we gave three years ago, and deciding it is still current today (with some additions).
Back in 2008 we wrote a short article and filmed a 15 minute podcast and video presentation on ‘The Website Sales Funnel‘. Reviewing this in 2011, again all the basics are absolutely spot on, however there is still a degree of confusion out there about how marketing and business works online. [Read more →]
Business Brokers Queensland turn to KND to help them identify and implement cloud based customer relationship management system.
Cloud based software has been around for a number of years now, but only really hitting mainstream over the last 12-18 months. As it has gained momentum, we are getting a much larger number of requests for cloud ‘Customer Relationship Management’ (CRM) systems that may be suitable for a growing business. [Read more →]
How do you engage your audience to browse more than the average 2.7 pages per visit?
Navigation design and usability are always hot topics with web designers and business owners alike. Since the late 90’s we’ve gone from loving drop-down menus to hating them and back to loving them again now in 2011. The latest idea in navigation design is the ‘mega menu’ – the mother of all drop-down menus. [Read more →]
Online technology and marketing techniques are progressing at a ridiculous pace. Here are 5 of the most popular trends we’ve seen this year. [Read more →]
QR (Quick Response) codes were originally developed in 1994 by a subsidiary of Toyota as a matrix barcode to quickly track parts in the vehicle manufacturing process.
Particularly since the uptake of smartphones, QR codes are now being deployed by organisations in ads, on paper, packaging, signage and on all sorts of other surfaces as well – cupcakes, for example, to give people instant access to information on the web. [Read more →]
From the VaultKND has been publishing articles to help businesses with the Internet since computers were made of wood, although some were more helpful than others. We thought it would be interesting to look back through some of the more popular articles to see how technology or our thinking has changed… or not.
We have posted several articles over the years on improving your Google rankings, the first was May 2006 – SEO Simplified. It’s been one of the hottest topics on the web as businesses are shifting their advertising dollar online. [Read more →]
Recently, the KND team have been working closely with Brisbane and Gold Coast based post production studio The Post Lounge on a major project for media group Austereo, the owner of some of the most popular radio stations in Australia.
The Post Lounge is a team of 20-30 people who look after the post production process, that is editing and adding effects and design graphics, for TV commercials, TV shows, documentaries and corporate videos. They work for major advertising agencies and television stations as well as for a range of corporate clients. [Read more →]
Watching Lady Gaga step off her private jet this morning for her ‘micro’ tour of Australia in elegant exuberance was a reminder of the endless reinvention of the Gaga ‘product’ that happens behind close doors – even the doors of a Learjet.
With the recent burst of new product releases and facelifts to the Google product range, what is really going on behind the closed doors of the Googleplex? There is no doubting their current market dominance but I think they have lost their way. Their strategic team is caught between technology, brand and finding a ‘new Google’ that doesn’t erode their ‘cash cow’ business model. [Read more →]
Ways to reduce website downtimeDistribute.IT hosting had a catastrophic event (or ‘epic fail’) recently when hackers who compromised its infrastructure irretrievably destroyed almost 5,000 websites. It is a timely reminder to be vigilant and strategic about backup and recovery.
As was just proven, even your host’s backup procedure may not be enough. As many websites are often the primary shop-front and first point of contact for both marketing and sales, it is definitely worth review. [Read more →]
Advances in technology usually bring about changes in our business models, but often reluctantly. Take the music industry, for example, when it switched from vinyl to CDs in the 80s and then to mp3’s a decade later. The record companies were slow to change and lost control of their royalties as music was shared freely over the Internet.
Instead of embracing change they fought it and LOST! The innovators and market disruptors such as Napster and iTunes stepped in and the rest is history. The game changed and left the dinosaurs in court fighting over the scraps.
The marketing industry is right in the middle of a similar shift.
We often get asked: “How often should I update my homepage content?”
The answer is simple – as often as you possibly can! It is easy to say but for many time poor SMEs much harder to do. So, what is practical and what are the real benefits of making the effort?
There are 2 significant benefits:
Why is it important? [Read more →]
