KND Digital

From the Vault

KND has been publishing articles to help businesses with the Internet since computers were made of wood, although some were more helpful than others. We thought it would be interesting to look back through some of the more popular articles to see how technology or our thinking has changed… or not.

How to list in the Top 10 on Google

We have posted several articles over the years on improving your Google rankings, the first was May 2006 – SEO Simplified. It’s been one of the hottest topics on the web as businesses are shifting their advertising dollar online. [Read more →]

Tags: Online Business, SEO by Chris Garrett
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We often get asked: “How often should I update my homepage content?”

The answer is simple – as often as you possibly can! It is easy to say but for many time poor SMEs much harder to do. So, what is practical and what are the real benefits of making the effort?

There are 2 significant benefits:

1. The more often you change your website, the more often Google returns to your site to index and rank. This can mean from months to weeks and even daily.
2. Fresh content means more search friendly keywords and articles that will further build your search engine ranking performance and also keep your business top of mind for your prospects and customers.

Why is it important? [Read more →]

Tags: KND News, Online Business, SEO by jason
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The value of small talk

Which would you prefer: a blind date or a night out with an old flame? Chances are the old flame will be more fun because you can relax with the familiarity you share. First dates can be tedious as each person tries to assess the other person’s knowledge of axe wielding or fluffy toys (both equally as scary). Breaking the ice is difficult. If it were easy it would be called ‘breathing the air’ or ‘cutting the cheese’.

Doing business is the same. Sifting through a prospect’s ego to find their true nature can be time consuming and costly, especially if you get it wrong. It works the other way, too. Try putting yourself in your prospect’s shoes. They are about to spend their hard-earned money on your services and want to know that you can deliver. They need to trust you, but they can’t until they like you, and they can’t like you until they know you. [Read more →]

Tags: Online Business, Online Marketing, SEO by Chris Garrett
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Discover the secrets to building a successful website strategy.

The Website Sales Funnel [ 15:32 ] Play Now | Play in Popup | Downloads 150

eBusiness marketing is no different from marketing a bricks and mortar business, except you have more accurate numbers to work with through every stage of the sales process. My advice at this stage is to just find out some numbers relating to each of those funnel stages as it relates to your e-Business.

[Read more →]

Tags: Online Business, Online Marketing, SEO by jason
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Below is a quick Vodcast to quickly outline how to list in the Top 10 in Google organic listings by using a simple approach to keyword placement. Some simple strategies related to keyword placement will really help. Thanks to Martin from Brisbane Car Brokers for allowing us to use his site for the demo.

Google Listing Tips [ 4:50 ] Play Now | Play in Popup | Downloads 147

Tags: Online Marketing, SEO by jason
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