Web Design Articles - web design tips and advice

Social Media in Business

The value of small talk

Which would you prefer: a blind date or a night out with an old flame? Chances are the old flame will be more fun because you can relax with the familiarity you share. First dates can be tedious as each person tries to assess the other person’s knowledge of axe wielding or fluffy toys (both equally as scary). Breaking the ice is difficult. If it were easy it would be called ‘breathing the air’ or ‘cutting the cheese’.

Doing business is the same. Sifting through a prospect’s ego to find their true nature can be time consuming and costly, especially if you get it wrong. It works the other way, too. Try putting yourself in your prospect’s shoes. They are about to spend their hard-earned money on your services and want to know that you can deliver. They need to trust you, but they can’t until they like you, and they can’t like you until they know you. [Read more →]

The Website Sales Funnel

Discover the secrets to building a successful website strategy.

 
icon for podpress  The Website Sales Funnel [15:32m]: Play Now | Play in Popup | Downloads 115

eBusiness marketing is no different from marketing a bricks and mortar business, except you have more accurate numbers to work with through every stage of the sales process. My advice at this stage is to just find out some numbers relating to each of those funnel stages as it relates to your e-Business.

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How to list in the Top 10 on Google

Below is a quick Vodcast to quickly outline how to list in the Top 10 in Google organic listings by using a simple approach to keyword placement. Some simple strategies related to keyword placement will really help. Thanks to Martin from Brisbane Car Brokers for allowing us to use his site for the demo.

 
icon for podpress  Google Listing Tips [4:50m]: Play Now | Play in Popup | Downloads 135