http://www.knd.com.au KND's industry info, updates, tips and tricks. Mon, 30 Jan 2012 05:58:37 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 2008 enquiries@knd.com.au (KND Web Consultants) enquiries@knd.com.au (KND Web Consultants) technology 1440 http://www.knd.com.au/wp-content/uploads/podcast-logo.gif http://www.knd.com.au 144 144 KND Web Consultants are a team of web professionals powering some of the worlds most popular websites. Learn from their expert knowledge. KND Web Consultants are a team of web professionals powering some of the worlds most popular websites. Learn from their expert knowledge. web, technology, google, web design, web development KND Web Consultants KND Web Consultants enquiries@knd.com.au no no http://www.knd.com.au/from-the-vault-how-to-list-in-the-top-10-on-google/ http://www.knd.com.au/from-the-vault-how-to-list-in-the-top-10-on-google/#comments Thu, 11 Aug 2011 05:02:00 +0000 Chris Garrett http://www.knd.com.au/?p=585 http://www.knd.com.au/from-the-vault-how-to-list-in-the-top-10-on-google/feed/ 0 http://www.knd.com.au/fresh-is-best-original-content-bears-fruit/ http://www.knd.com.au/fresh-is-best-original-content-bears-fruit/#comments Mon, 20 Jun 2011 12:39:43 +0000 jason http://www.knd.com.au/?p=564 http://www.knd.com.au/fresh-is-best-original-content-bears-fruit/feed/ 0 http://www.knd.com.au/social-media-in-business/ http://www.knd.com.au/social-media-in-business/#comments Thu, 06 Aug 2009 01:01:23 +0000 Chris Garrett http://www.knd.com.au/?p=428 http://www.knd.com.au/social-media-in-business/feed/ 0 http://www.knd.com.au/the-website-sales-funnel/ http://www.knd.com.au/the-website-sales-funnel/#comments Sun, 02 Nov 2008 22:46:13 +0000 jason http://www.knd.com.au/?p=322 http://www.knd.com.au/the-website-sales-funnel/feed/ 0 0:15:32 Discover the secrets to building a successful website strategy. eBusiness marketing is no different from marketing a bricks and mortar business, except you have more accurate numbers to work with through every stage of the sales process. My advice [...] Discover the secrets to building a successful website strategy. eBusiness marketing is no different from marketing a bricks and mortar business, except you have more accurate numbers to work with through every stage of the sales process. My advice at this stage is to just find out some numbers relating to each of those funnel stages as it relates to your e-Business. Cold Suspects SEARCHING (online) The number of keyword searches that relate to your industry type. For example… there maybe 3 million searches worldwide per day for the term ‘home loans’, but if your business can only service one geographic location and you were located in Sydney, Australia. How many people are searching for ‘home loans’ in Australia? Maybe 100,000/day; what about NSW and Sydney? Maybe 20,000. So if I had a home loan business in Sydney, NSW Australia, the top of my ONLINE component of the funnel is 20,000! (in Google they call it ‘possible impressions’) Warm Suspects FINDING Is made up of a few possibilities… If you were running Google pay-per-click advertising, this is the total number of ‘Impressions’. Your site performing well and appearing in natural search (ie NOT paid listings) results in either Google, Yahoo! Or MSN Directory listings (yellowpages online), industry linkages, associations etc. Other sites linking to you because they like your site! (to find this out go to google.com and type in ‘link:www.yoursite.com’) very important for your Google PageRanking. Cold Prospects LANDING This number is very easy to find out – most, if not all websites have a statistical package attached to it. Finding out the ‘Cold Prospects LANDING’ number is easy as finding the ‘total unique visitors’ to your site. Be aware that this IS NOT ‘hits’ – ‘hits’ is another number altogether that only confuses the general public. Notice also that I have suggested ‘Landed’ on your site in general – not just your homepage. Your homepage is just one possible landing page, you may (and should) have specific ‘landing pages’ set up to speak to particular markets in a particular way that integrate with your Google Adwords campaigns. Warm Prospects BROWSING In your stats package look at number of page views, popular pages, exit pages to glean this number. To Sum Up… So before I dig into strategies to help you build your business online, it is very important you understand the stages of the web sales funnel. In articles to come, I will look at each stage in detail and identify ways to help you increase the number of suspects, prospects and more importantly customers! Searching – Finding – Landing – Browsing = REAL PROSPECTS SEO KND Web Consultants no no http://www.knd.com.au/top-10-on-google/ http://www.knd.com.au/top-10-on-google/#comments Sun, 14 Sep 2008 00:50:42 +0000 jason http://www.knd.com.au/?p=310 http://www.knd.com.au/top-10-on-google/feed/ 0 0:04:50 Below is a quick Vodcast to quickly outline how to list in the Top 10 in Google organic listings by using a simple approach to keyword placement. Some simple strategies related to keyword placement will really help. Thanks to Martin from Brisbane Ca[...] Below is a quick Vodcast to quickly outline how to list in the Top 10 in Google organic listings by using a simple approach to keyword placement. Some simple strategies related to keyword placement will really help. Thanks to Martin from Brisbane Car Brokers for allowing us to use his site for the demo. SEO KND Web Consultants no no