http://www.knd.com.au Web site designers in Brisbane & Sydney. Web development and design. Web development, web applications, web hosting Mon, 31 May 2010 06:07:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 2008 enquiries@knd.com.au (KND Web Consultants) enquiries@knd.com.au (KND Web Consultants) technology 1440 web, technology, google, web design, web development KND Web Consultants are a team of web professionals powering some of the worlds most popular websites. Learn from their expert knowledge. KND Web Consultants are a team of web professionals powering some of the worlds most popular websites. Learn from their expert knowledge. KND Web Consultants KND Web Consultants enquiries@knd.com.au No no http://www.knd.com.au/wp-content/uploads/podcast-logo.gif http://www.knd.com.au 144 144 http://www.knd.com.au/social-media-in-business/ http://www.knd.com.au/social-media-in-business/#comments Thu, 06 Aug 2009 01:01:23 +0000 Chris Garrett http://www.knd.com.au/?p=428 http://www.knd.com.au/social-media-in-business/feed/ 0 http://www.knd.com.au/the-website-sales-funnel/ http://www.knd.com.au/the-website-sales-funnel/#comments Sun, 02 Nov 2008 22:46:13 +0000 jason http://www.knd.com.au/?p=322 http://www.knd.com.au/the-website-sales-funnel/feed/ 0 15:32 Discover the secrets to building a successful website strategy. eBusiness marketing is no different from marketing a bricks and mortar business, except you have more accurate ... Discover the secrets to building a successful website strategy. eBusiness marketing is no different from marketing a bricks and mortar business, except you have more accurate numbers to work with through every stage of the sales process. My advice at this stage is to just find out some numbers relating to each of those funnel stages as it relates to your e-Business. Cold Suspects SEARCHING (online) The number of keyword searches that relate to your industry type. For examplehellip; there maybe 3 million searches worldwide per day for the term lsquo;home loansrsquo;, but if your business can only service one geographic location and you were located in Sydney, Australia. How many people are searching for lsquo;home loansrsquo; in Australia? Maybe 100,000/day; what about NSW and Sydney? Maybe 20,000. So if I had a home loan business in Sydney, NSW Australia, the top of my ONLINE component of the funnel is 20,000! (in Google they call it lsquo;possible impressionsrsquo;) Warm Suspects FINDING Is made up of a few possibilitieshellip; If you were running Google pay-per-click advertising, this is the total number of lsquo;Impressionsrsquo;. Your site performing well and appearing in natural search (ie NOT paid listings) results in either Google, Yahoo! Or MSN Directory listings (yellowpages online), industry linkages, associations etc. Other sites linking to you because they like your site! (to find this out go to google.com and type in lsquo;link:www.yoursite.comrsquo;) very important for your Google PageRanking. Cold Prospects LANDING This number is very easy to find out ndash; most, if not all websites have a statistical package attached to it. Finding out the lsquo;Cold Prospects LANDINGrsquo; number is easy as finding the lsquo;total unique visitorsrsquo; to your site. Be aware that this IS NOT lsquo;hitsrsquo; ndash; lsquo;hitsrsquo; is another number altogether that only confuses the general public. Notice also that I have suggested lsquo;Landedrsquo; on your site in general ndash; not just your homepage. Your homepage is just one possible landing page, you may (and should) have specific lsquo;landing pagesrsquo; set up to speak to particular markets in a particular way that integrate with your Google Adwords campaigns. Warm Prospects BROWSING In your stats package look at number of page views, popular pages, exit pages to glean this number. To Sum Uphellip; So before I dig into strategies to help you build your business online, it is very important you understand the stages of the web sales funnel. In articles to come, I will look at each stage in detail and identify ways to help you increase the number of suspects, prospects and more importantly customers! Searching - Finding - Landing - Browsing = REAL PROSPECTS Online,Business,,Online,Marketing,,SEO KND Web Consultants no No http://www.knd.com.au/top-10-on-google/ http://www.knd.com.au/top-10-on-google/#comments Sun, 14 Sep 2008 00:50:42 +0000 jason http://www.knd.com.au/?p=310 http://www.knd.com.au/top-10-on-google/feed/ 0 4:50 Below is a quick Vodcast to quickly outline how to list in the Top 10 in Google organic listings by using a simple approach to ... Below is a quick Vodcast to quickly outline how to list in the Top 10 in Google organic listings by using a simple approach to keyword placement. Some simple strategies related to keyword placement will really help. Thanks to Martin from Brisbane Car Brokers for allowing us to use his site for the demo. Online,Marketing,,SEO KND Web Consultants no No