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Discover the secrets to building a successful website strategy.
eBusiness marketing is no different from marketing a bricks and mortar business, except you have more accurate numbers to work with through every stage of the sales process. My advice at this stage is to just find out some numbers relating to each of those funnel stages as it relates to your e-Business.
Corporate blogging is no longer the new kid on the block: it has become a very relevant part of running any business. Corporate blogging is an important part of marketing, PR, sales, HR, and customer service. Surprisingly, blogs are still seen largely as the domain of Generation Y — an online forum to write about the latest game, hairstyle or why it’s reasonable to earn six figures immediately after graduating. But this just isn’t the case. Blogging has become a cost-effective way to sell your business and keep customers happy.
Below is a quick Vodcast to quickly outline how to list in the Top 10 in Google organic listings by using a simple approach to keyword placement. Some simple strategies related to keyword placement will really help. Thanks to Martin from Brisbane Car Brokers for allowing us to use his site for the demo.
What’s in a name? There are more theories on this topic than the origin of Tom Cruise’s kids. Unfortunately, Tom dedicated more time to naming his kids than most people do to their domain name. (’Suri’ is a South American Alpaca and in Swahili it means ‘my dad’s a nut-bag cult follower’.) What seems like a good idea at the time can, and most probably will backfire.
Exhibit A: the ‘Speed of Art’ web site www.speedofart.com (Well, you could always blame the budgie you were smuggling.) [Read more →]
(Re-printed from the Courier Mail)
Businesses of every stripe are learning to live with - and love the world’s largest online search engine.
But make no mistake about Google: it’s cutthroat.
You may have paid for a sponsored link to your company website or you may be trying to manoeuvre your way up the “natural” search results list.
But there’s only one thing that matters when a potential customer types in their chosen search term and clicks “enter”. Too few small businesses know how to make the most of search engine marketing (SEM) and search engine optimisation (SEO).
One of our long term clients (who will go unnamed) was unhappy with the number of enquiries from their online forms. After getting together and analysing how people moved through their web site (path analysis) we decided to launch a ‘homepage’ campaign to encourage enquiries without the need for additional clicks. The results have been amazing – with enquiries up by 60% and going strong.
Web site statistics are not just about how many hits you’ve had a day. They provide a benchmark for decision making across all aspects of your web site, from conversion rates to information flow and down to the bottom line. Like any other part of your business, if you can’t test and measure performance – then there’s no point.
How do you make decisions when redesigning or modifying your web site?
We often get asked to redevelop an existing website for businesses who are unhappy with their existing ‘brand’ or message. Our first question is “What are your current users doing?” Which is closely followed by “How is your current web site performing?“. Unfortunately, usually the answer is “We have no idea!”
Knowing and understanding your web site’s statistics is the key to building a successful web presence. Running on gut instinct to judge your site’s performance is just bad management! [Read more →]
This is not rocket science, however, so many web sites miss the boat completely in terms of delivering the right message to the right audience. It’s easy, just to follow a few simple principles and the results will speak for themselves.
No business can be everything to everyone, and if they say they are, then they are dreaming. So choose a market that your products and services match and serve that niché well.
From our experience, you need write [Read more →]
I started writing this article on web accessibility and, because I feel very strongly about it, it has begun to resemble a John Travolta Danceathon - too long with too many points … (sorry). So, I have broken it into bite-sized chunks for your reading pleasure.
Developing your site for broad accessibility will usually result in healthy search engine results. Text is KING in the web world. Not only is it quick to download, it is also accessible by every format for reading the web – computer, PDA, phone, screen reader, Morse code and smoke signal.
Firstly, [Read more →]
Google returns 166,000,000 results when you search for SEO (Search Engine Optimisation). SEO is big business. Everyone wants to know about it and everyone has a theory on it. With the web growing at an exponential rate, it is becoming increasingly more difficult to rank you site in the top 10. The top search engines take hundreds of things into account when ranking the relevance and importance of web sites. The topic can be long and complicated and usually results in a heated discussion. SEO can be a cheap way to promote your site or it can cost 1000’s every month.
To evaporate the fog and mystery that surrounds SEO, let me boil it down to the most basic elements. [Read more →]
A common misconception is that people actually want to read through all your carefully crafted text and beautiful, expensive images. They don’t. With the exception of perhaps a design-focused site or a blog, people are only on your web site because they need to do something. They have a very clear task. It’s up to you to work out what that task is and give it to them, straight up.
Usually they want to buy something, make a reservation or learn something. [Read more →]
The Website Sales Funnel [15:32m]: 
Google Listing Tips [4:50m]: