Brian Pozzey and his wife Cath run Sailing Adventures, a business that organises sailing trips on 50 and 53 foot state-of-the-art Jeanneau yachts in Italy, Croatia, Koh Samui, Phuket and Hamilton Island. The company offers something a bit different to other yachting holidays – the yachts are fully crewed, skippered by qualified professional yachtsmen and women and fully catered with gourmet meals. Brian is an RYA Yachtmaster and a qualified chef, hence the link between sailing and gourmet food.
KND’s Jason Hawkins met Brian through a mutual friend at Hamilton Island Race Week in 2010 (subsequently taking up his interest in sailing again, culminating in him crewing in the last Sydney-Hobart, but that’s another story). Brian meanwhile was grappling with the intricacies of online marketing, and happened to have a chat with Jason about it.
Brian explains: “Jason told me a bit about how it all worked, thankfully in layman’s terms so I actually understood what we needed to do. He spoke about the impact that the technical design and structure of the site had on search engine ranking, so it was a natural step to ask him to redevelop it”
To get to market quickly, KND built a WordPress website, specifically optimised to perform well in search engines. Using a contemporary designed visually engaging template gave Sailing Adventure’s library of photos the position to sell the idyllic locations and quality of the Sailing Adventures experience.
Brian continues, “Now, just a few months down the track from when we gave KND the green light, the new site has been up and running for 8 weeks. We’re delighted with it, it’s a big leap from where we were before, integrating a news section and social media. We’ve also taken up KND’s eNewsletter and content marketing strategy which means we tap into their assistance and expertise for our regular email update where they help us with the copywriting, the design and the technology. The great thing about KND is that we’re getting a high level of professionalism but they are still accessible when we need them. The search engine optimisation is working really well too – we’re currently listed in the top three on Google for our main key search terms.”
Sailing Adventures will be running their Italian adventure in May/June and would love to have you on board – if you’d like to book in, go to www.sailingadventures.com.au and tell them we sent you!Posted by Jason Hawkins on 27 February 2012