A strange query came in the other day from one of our clients. They wanted to know why our custom statistics package was reporting more click throughs to their site than Google Analytics was. The margin of error I may add was in the order of 30:1.
I am left with an interesting credibility problem, could it be that there is something wrong with Google Analytics? But who is going to take my word for it? I mean thousands and thousands and thousands of sites use Analytics. How do I explain to the client that I am right and Google is wrong. It turns into a silly game of technical he said she said pretty quickly. Without the clients website server logs to back me up I am at a bit of a loss to prove my case beyond reasonable doubt.
And let’s face it, I am me, and Google well quite frankly is GOOGLE, our internet search lord and master.
I could not be sure that the Google code was always in the page nor that it has always been included correctly either.
Not being one to shy away from a challenge I thought I would conduct my own test using the KND code research project site http://www.talktothealiens.com.
I would set up Google Analytics on the Index page of this site and customize the apache logging to collect maximum stats.
Then I would construct a series of tests to see whether I could create the same discrepancies.
I have just set up the Google Analytics on the site and I am creating the tests. I will post the full results of these tests and testing technique on this blog as I collect them.Posted by Jason Hawkins on 22 November 2008