Transfinance provide a personalised loan service for vehicles and business loans. The challenge with a small finance company is its’ very big competitors – competitors with plenty of budget to throw at advertising and marketing. Our challenge was to find a way into this market in the most cost effective way.
First we sharpened up the website with better navigation, content and clearer calls to action. We then began an SEO campaign that has now been running for well over 12 months. Through strategic link building and content writing, most of our terms are in the top 20 now and we are heading for Top 5. That’s been the biggest challenge.
SEO isn’t, and shouldn’t be your only tactic however. A strong social presence on Facebook and Twitter has gathered a growing group of active followers and referrers.