Simply having a website is not enough to be found amongst the 50 billion(ish) sites on the web today. it’s noisy! Your small voice needs to become a big voice if you want to be heard.
With so many options, people trust Google to deliver the most relevant ones to the top of the results, so they rarely venture beyond the first page of results or Top 10. Search Engine Optimisation (SEO) tunes your website and builds valuable links into your site to get you in that much coveted Top 10.
If you are launching a site, it’s vital to do it right from the beginning. Older sites may just need some TLC, in which case an SEO overhaul will get it ranking again in no time, but SEO needs to be an ongoing process. Search engine rankings are competitive. Think of your website as a racing car – it needs regular tuning to be faster than your competitors, who are also tuning their cars.
From site launch to SEO overhauling older sites and ongoing investment in organic positioning, SEO needs to be part of every marketing strategy.
All packages include varying levels of:
- Web site and competitor research
- Market and keyword research
- Optimisation of headings and content
- Tailor URLs
- Write page-specific meta data
- XML sitemap
- Link building
- Tracked and analysed with Google Analytics and Webmaster Tools