We all know that a website is critical to a business. Sometimes it is the business. And, like with any marketing spend, it needs to make a return on your investment.
A quick self-assessment:
- Does my website reflect the professionalism of my business?
- Can it be found in Google under generic industry terms?
- Can your customers find what they need?
- Is it easy to maintain?
- How many people visit each month?
- Does my web site make me money or save me time?