Reality TV and Internet Marketing Strategy
Web Content and the ‘Hard Sell’
Our information is no longer ‘manufactured’ for us in behemoth news factories, then filtered by the government’s opinion and played out in full colour HD dramatisations for us all to passively feed on. We are becoming blind to advertising and keenly astute at detecting agendas. We are numbing to high-gloss news and current affairs and turning to ‘reality’ for entertainment.
This is reflected in our penchant for reality TV and flash-in-the-pan celebrities like Clare Werbeloff, the Chk Chk BOOM girl. We are more engaged in the lives and (mis)fortunes of ordinary people because they seem more believable than manufactured and scripted celebrities. [Read more →]
