Fresh is best! Original content bears fruit
We often get asked: “How often should I update my homepage content?”
The answer is simple – as often as you possibly can! It is easy to say but for many time poor SMEs much harder to do. So, what is practical and what are the real benefits of making the effort?
There are 2 significant benefits:
- The more often you change your website, the more often Google returns to your site to index and rank. This can mean from months to weeks and even daily.
- Fresh content means more search friendly keywords and articles that will further build your search engine ranking performance and also keep your business top of mind for your prospects and customers.
Why is it important? [Read more →]
