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A strange query came in the other day from one of our clients. They wanted to know why our custom statistics package was reporting more click throughs to their site than Google Analytics was. The margin of error I may add was in the order of 30:1.
Below is a quick Vodcast to quickly outline how to list in the Top 10 in Google organic listings by using a simple approach to keyword placement. Some simple strategies related to keyword placement will really help. Thanks to Martin from Brisbane Car Brokers for allowing us to use his site for the demo.
(Re-printed from the Courier Mail)
Businesses of every stripe are learning to live with - and love the world’s largest online search engine.
But make no mistake about Google: it’s cutthroat.
You may have paid for a sponsored link to your company website or you may be trying to manoeuvre your way up the “natural” search results list.
But there’s only one thing that matters when a potential customer types in their chosen search term and clicks “enter”. Too few small businesses know how to make the most of search engine marketing (SEM) and search engine optimisation (SEO).
Google Listing Tips [4:50m]: