Brisbane Web Design and Development :: KND Web Consultants :: Professional web systems, Google Specialists, Strategy, Development

(Re-printed from the Courier Mail)
Businesses of every stripe are learning to live with - and love the world’s largest online search engine.

But make no mistake about Google: it’s cutthroat.

You may have paid for a sponsored link to your company website or you may be trying to manoeuvre your way up the “natural” search results list.

But there’s only one thing that matters when a potential customer types in their chosen search term and clicks “enter”. Too few small businesses know how to make the most of search engine marketing (SEM) and search engine optimisation (SEO).

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Tags: Online Marketing by Silvio
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Google returns 166,000,000 results when you search for SEO (Search Engine Optimisation). SEO is big business. Everyone wants to know about it and everyone has a theory on it. With the web growing at an exponential rate, it is becoming increasingly more difficult to rank you site in the top 10. The top search engines take hundreds of things into account when ranking the relevance and importance of web sites. The topic can be long and complicated and usually results in a heated discussion. SEO can be a cheap way to promote your site or it can cost 1000’s every month.

To evaporate the fog and mystery that surrounds SEO, let me boil it down to the most basic elements. [Read more →]

Tags: Online Marketing by chris
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