Believe your statistics, not your gut feel
Web site statistics are not just about how many hits you’ve had a day. They provide a benchmark for decision making across all aspects of your web site, from conversion rates to information flow and down to the bottom line. Like any other part of your business, if you can’t test and measure performance – then there’s no point.
How do you make decisions when redesigning or modifying your web site?
We often get asked to redevelop an existing website for businesses who are unhappy with their existing ‘brand’ or message. Our first question is “What are your current users doing?” Which is closely followed by “How is your current web site performing?“. Unfortunately, usually the answer is “We have no idea!”
Knowing and understanding your web site’s statistics is the key to building a successful web presence. Running on gut instinct to judge your site’s performance is just bad management! [Read more →]
