KND Digital

KND TV - Interview with Adam Penberthy Play Now | Play in Popup

Creatively transcribed and ‘edited’

KND Digital: Welcome to the Innovators Series on KND TV. Today, we are joined by Adam Penberthy from Think Fresh.  He’s an expert in youth marketing and advertising. So Adam, tell us about Fresh.

Adam: Basically, Fresh is a youth ad agency. We work on specific youth focused campaigns that connect and engage the sub 30’s.

The majority of the work we’re engaged in is digital projects.  We do a lot of work with social media to optimise campaigns and create buzz with the youth demographic.

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Tags: KND TV, Online Business by Chris Garrett
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My wife says I don’t communicate. Well, I beg to differ. Today my email program upgraded and migrated 29,540 email messages. You can’t really say I don’t communicate with those sort of numbers.

I am going to print this out and stick it on the fridge.

As a rough calculation, KND send and receive about 80,000 emails per year. 70,000 of that figure are managed by only four people. Based on our server stats, that only accounts for 15% of all our mail. It actually handles almost half a million emails a year. The other 85% is spam. That’s 453,333 spam messages per year!! That’s a lot of viagra!

These numbers sound big, but they would reflect most small businesses with a team of more than five. It also explains the steady decline in e-newsletters and increase in social networking. [Read more →]

Tags: Online Business, Online Marketing by Chris Garrett
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The value of small talk

Which would you prefer: a blind date or a night out with an old flame? Chances are the old flame will be more fun because you can relax with the familiarity you share. First dates can be tedious as each person tries to assess the other person’s knowledge of axe wielding or fluffy toys (both equally as scary). Breaking the ice is difficult. If it were easy it would be called ‘breathing the air’ or ‘cutting the cheese’.

Doing business is the same. Sifting through a prospect’s ego to find their true nature can be time consuming and costly, especially if you get it wrong. It works the other way, too. Try putting yourself in your prospect’s shoes. They are about to spend their hard-earned money on your services and want to know that you can deliver. They need to trust you, but they can’t until they like you, and they can’t like you until they know you. [Read more →]

Tags: Online Business, Online Marketing, SEO by Chris Garrett
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I remember when, a regime could wipe out half a country and kill literally thousands of people without the rest of the world even knowing. They could create a media blackout by shutting down the television and newspapers, which the regime usually already owns anyway, and no news would escape the country’s tight lips. Unfortunately (for them), things have changed. [Read more →]

Tags: Online Marketing by Chris Garrett
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Are social media sites a complete waste of time?

“Everything I’ve seen from the Web 2.0 camp has pretty much indicated it will only appeal to people who want to spend all day diddling around with “interactive” websites to find inaccurate information created by other ill-informed people who also want to spend all day diddling around with “interactive” websites.” – Matt Wolejko

Matt has outlined a popular point of view regarding the latest social media technologies on the web. Sites like Facebook, Twitter, Flickr and WOMF are used daily by predominantly, but not entirely, the younger generation to waste time, chat with their mates and share drunken photos from the weekend. What value can there possibly be in sharing the minutiae of your not-even-remotely-interesting life? Who cares if you’re brushing your teeth at the moment or feeling depressed because you are the only person left on the planet still watching LOST?

Well, a lot of people apparently. [Read more →]

Tags: Online Business by Chris Garrett
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‘You tube!’ I said, ‘Get out of my facebook before I get Glogster and Bzzster onto you. This is myspace and I wouldn’t care if you were the last FM on my happy planet. I’d rather stumble upon a sportsnipe than a musicLovr. Even a blogger would be more del.icio.us than you.’

I wasn’t digging this anymore, so I slammed the fatdoor and musestormed off down decision street. After a few hundred meters I calmed down enough to callwave my friend, Feed. He’d know what to do.
When I pulled out my twitterfone it had a podcast spot on it. Unbelievable! I drop.io my flashPhone a lot, but I don’t rememble that spacetime.

Feed answered. He was in a crazy mood and wanted to run emok.

‘Birthday time!’ he said as he took a huge swig of bubbles. ‘Wannago down to Genie Town and paint it redZee?’

‘After my daylife I could do with a tatango,’ I stuttered with excitement. ‘Let’s go to pubmatic and get fubar.’

As it turned out, I met a beautiful digitalblond, we had a chitchat and I’m now on cloudo 9. WOMF! It can happen to you in an instan-t

THE END

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Hawaii Ad [ 0:30 ] Play Now | Play in Popup | Downloads 138

Tags: Online Business by Chris Garrett
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