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Social Media Kills Email Marketing

My wife says I don’t communicate. Well, I beg to differ. Today my email program upgraded itself and imported 29,540 email messages messages over to the new version. You can’t really say I don’t communicate with those sort of numbers.

too-much-email

I am going to print this out and stick it on the fridge.

As a rough calculation, KND send and receive about 80,000 emails per year. 70,000 of that figure would be managed by only four people. Based on our server stats, that only accounts for 15% of all our mail. The other 85% is spam. 453,333 spam messages per year. That’s a lot of viagra!

These numbers sound big, but they would reflect most small businesses with a team of more than five. It also explains the steady decline in e-newsletters and increase in social networking. [Read more →]

Social Media Web Design

Are social media sites a complete waste of time?

“Everything I’ve seen from the Web 2.0 camp has pretty much indicated it will only appeal to people who want to spend all day diddling around with “interactive” websites to find inaccurate information created by other ill-informed people who also want to spend all day diddling around with “interactive” websites.” Matt Wolejko

Matt has outlined a popular point of view regarding the latest social media technologies on the web. Sites like Facebook, Twitter, Flickr and WOMF are used daily by predominantly, but not entirely, the younger generation to waste time, chat with their mates and share drunken photos from the weekend. What value can there possibly be in sharing the minutiae of your not-even-remotely-interesting life? Who cares if you’re brushing your teeth at the moment or feeling depressed because you are the only person left on the planet still watching LOST?

Well, a lot of people apparently. [Read more →]

Web 2.0? That’s like sooo last year!

You tube!’ I said, ‘Get out of my facebook before I get Glogster and Bzzster onto you. This is myspace and I wouldn’t care if you were the last FM on my happy planet. I’d rather stumble upon a sportsnipe than a musicLovr. Even a blogger would be more del.icio.us than you.’

I wasn’t digging this anymore, so I slammed the fatdoor and musestormed off down decision street. After a few hundred meters I calmed down enough to callwave my friend, Feed. He’d know what to do.
When I pulled out my twitterfone it had a podcast spot on it. Unbelievable! I drop.io my flashPhone a lot, but I don’t rememble that spacetime.

Feed answered. He was in a crazy mood and wanted to run emok.

Birthday time!’ he said as he took a huge swig of bubbles. ‘Wannago down to Genie Town and paint it redZee?’

‘After my daylife I could do with a tatango,’ I stuttered with excitement. ‘Let’s go to pubmatic and get fubar.’

As it turned out, I met a beautiful digitalblond, we had a chitchat and I’m now on cloudo 9. WOMF! It can happen to you in an instan-t

THE END

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