Social Media Kills Email Marketing
My wife says I don’t communicate. Well, I beg to differ. Today my email program upgraded itself and imported 29,540 email messages messages over to the new version. You can’t really say I don’t communicate with those sort of numbers.

I am going to print this out and stick it on the fridge.
As a rough calculation, KND send and receive about 80,000 emails per year. 70,000 of that figure would be managed by only four people. Based on our server stats, that only accounts for 15% of all our mail. The other 85% is spam. 453,333 spam messages per year. That’s a lot of viagra!
These numbers sound big, but they would reflect most small businesses with a team of more than five. It also explains the steady decline in e-newsletters and increase in social networking. [Read more →]

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