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Reality TV and Internet Marketing Strategy

Web Content and the ‘Hard Sell’

absloute-reality-tvOur information is no longer ‘manufactured’ for us in behemoth news factories, then filtered by the government’s opinion and played out in full colour HD dramatisations for us all to passively feed on. We are becoming blind to advertising and keenly astute at detecting agendas. We are numbing to high-gloss news and current affairs and turning to ‘reality’ for entertainment.

This is reflected in our penchant for reality TV and flash-in-the-pan celebrities like Clare Werbeloff, the Chk Chk BOOM girl. We are more engaged in the lives and (mis)fortunes of ordinary people because they seem more believable than manufactured and scripted celebrities. [Read more →]

Tags: Online Business by Chris Garrett
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Social Media in Business

The value of small talk

Which would you prefer: a blind date or a night out with an old flame? Chances are the old flame will be more fun because you can relax with the familiarity you share. First dates can be tedious as each person tries to assess the other person’s knowledge of axe wielding or fluffy toys (both equally as scary). Breaking the ice is difficult. If it were easy it would be called ‘breathing the air’ or ‘cutting the cheese’.

Doing business is the same. Sifting through a prospect’s ego to find their true nature can be time consuming and costly, especially if you get it wrong. It works the other way, too. Try putting yourself in your prospect’s shoes. They are about to spend their hard-earned money on your services and want to know that you can deliver. They need to trust you, but they can’t until they like you, and they can’t like you until they know you. [Read more →]

Tags: Online Business, Online Marketing, SEO by Chris Garrett
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