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Corporate blogging is no longer the new kid on the block: it has become a very relevant part of running any business. Corporate blogging is an important part of marketing, PR, sales, HR, and customer service. Surprisingly, blogs are still seen largely as the domain of Generation Y — an online forum to write about the latest game, hairstyle or why it’s reasonable to earn six figures immediately after graduating. But this is not the case. Blogging has become a cost-effective way to sell your business and keep customers happy.

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Tags: Online Business, Online Marketing by Chris Garrett
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This is not rocket science, however, so many web sites miss the boat completely in terms of delivering the right message to the right audience. It’s easy, just to follow a few simple principles and the results will speak for themselves.

1. Identify your target audience

No business can be everything to everyone, and if they say they are, then they are dreaming. So choose a market that your products and services match and serve that niché well.

2. Deliver a clear message to that target audience

From our experience, you need write [Read more →]

Tags: Online Marketing by jason
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Recently, we have encountered several clients being very nervous about the amount of information they publish on their website. There are arguments for and against releasing what your business may consider ‘Intellectual Property’ (IP) for all to read on the Internet. As Web Consultants, we are advocates of releasing some information about ‘industry related’ ideas, topics and expertise on the web because we know it works.

In the information age of today, you can find anything about everything on the web for FREE if you look hard enough. Wouldn’t you prefer that prospects are coming to you first!

So where does this place small to medium business?

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Tags: Online Business by jason
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A common misconception is that people actually want to read through all your carefully crafted text and beautiful, expensive images. They don’t. With the exception of perhaps a design-focused site or a blog, people are only on your web site because they need to do something. They have a very clear task. It’s up to you to work out what that task is and give it to them, straight up.

Usually they want to buy something, make a reservation or learn something. [Read more →]

Tags: Online Business, Online Marketing by Chris Garrett
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