Case Study – AutoCapital
BACK
PROJECT: AutoCapital
The Challenge
To create an Australian ‘Online Car Yard’ by sourcing vehicles from hundreds of small car yards from around the nation. Capitalcorp, one of Australia’s largest car finance brokers was determined to build strong relationships with car dealerships by offering the value-added service of being able to advertise their vehicles online for free!
The Solution
A public friendly website with two very clear messages, search for vehicles (using an animated flash application form) or apply for finance. The ‘back-end’ is the engine room that populates the site from a range of sources from around country. The front-end pulls it all together into a consistent presentation.
Results
The site is gaining momentum and now hosts over 12,000 vehicles. Numbers of visitors are growing with the help of a strategic Google Adwords campaign to build enquiries. Car dealerships love the service and alternative to other major online suppliers.
- Dedicated virtualised server system
- XML data feeds from vehicle aggregators
- Core MySQL database, PHP application layer
- Flash animated forms
- Lead capture & reporting components
- Regionised Google AdWord campaigns
Want What They’re Having?
Our flexible code-base gives us the ability to recycle and build upon previous projects. So for your budget, chances are we can build something significantly more advanced than you may expect.
I want one!
