Web 2.0? That’s like sooo last year!


You tube!’ I said, ‘Get out of my facebook before I get Glogster and Bzzster onto you. This is myspace and I wouldn’t care if you were the last FM on my happy planet. I’d rather stumble upon a sportsnipe than a musicLovr. Even a blogger would be more del.icio.us than you.’

I wasn’t digging this anymore, so I slammed the fatdoor and musestormed off down decision street. After a few hundred meters I calmed down enough to callwave my friend, Feed. He’d know what to do.
When I pulled out my twitterfone it had a podcast spot on it. Unbelievable! I drop.io my flashPhone a lot, but I don’t rememble that spacetime.

Feed answered. He was in a crazy mood and wanted to run emok.

Birthday time!’ he said as he took a huge swig of bubbles. ‘Wannago down to Genie Town and paint it redZee?’

‘After my daylife I could do with a tatango,’ I stuttered with excitement. ‘Let’s go to pubmatic and get fubar.’

As it turned out, I met a beautiful digitalblond, we had a chitchat and I’m now on cloudo 9. WOMF! It can happen to you in an instan-t


History of Web 2.0

What is Web 2.0? Is it two Web 1.0s? Is it only half as good as Web 4.0? Will they tell us when we get to Web 2.5? Is it all the rubbish we wanted to put in last time but didn’t know how? Or is it a huge step forward in the evolution of the web?

To be honest, Web 2.0 has been and gone. The last five years or so have (excitingly) brought a wave of web tools that are both useful and easy on the eye. We finally overcame our fascination that computers can work stuff out and send messages and decided to use them to make our lives easier. Imagine that!

We rounded up all the programmers masquerading as designers and confiscated their versions of Photoshop. We needed applications that everyone could use. Clunky forms and cryptic error messages just weren’t cutting it anymore.

Then we started culling features. There was this mad idea that software with more features must be better. For example, MS Word 2003 had over 150 features and the ten you actually used were hidden in submenus. To rectify this, Microsoft added about another seventy to MS Word 2007. This is known as feature bloat. It’s like being in a Chinese restaurant with a thirty-page menu written in Chinese. You end up ordering the same thing every time because the decision is too hard to make.

The web community realised that too many features killed sales. Now we have useful, compact and more intuitive web tools that are rapidly rendering MS software redundant. The web grew up from a clumsy, tantrum-throwing child to a teenager with a job, who pays rent and helps out around the house. It hasn’t moved out yet, but it does stay with its older girlfriend, the desktop, occasionally.

KND and Web 2.0+

KND have been riding this exciting wave. Here’s an example:
WOMF: Word of Mouth Forum — The best place for opinions on local products and services!

We’ve been developing this new social media site with its founders for the past 12 months and if you live in New Zealand, South Africa, Hawaii (and a few other places in the USA) or around Brisbane, the Gold Coast or Townsville in Australia, then you have probably heard about it on the radio or seen the TV ad in Hawaii.

I won’t spoil the surprise. Here’s the ad. Check it out and let us know what you think of the site.



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