What are the five most frightening words to a web site owner? “This site may be hacked”, at least when those words are under your site’s link in Google’s search results! While your site is stuck with this warning, you’ll likely see your incoming Google traffic plunge to nearly nothing. Google will slide this warning […]
Whether you run a small blog or large-scale e-commerce website, you should optimize it for higher search rankings. An effective search engine optimization (SEO) strategy requires time, dedication and resources. However, most seasoned marketers agree that it’s well worth the investment; here’s why. 1) It’s Cost Effective SEO is one of the most cost-effective digital […]
MogIA, an artificial intelligence program designed to predict presidential elections, now has a record of four for four. The concept of the program is pretty simple; all it does is search social media to determine how engaged people are with each of the candidates. The total post count is a factor, but MogAI also attempts […]
Receive a whopping $10,000 from the QLD Government Yes its true! You can get a big chunk of money from the government towards your KND digital projects, allowing you to leapfrog ahead of your competitors in the digital sphere. Matched funding of up to $10,000 (excluding GST) may be provided to eligible businesses for exactly […]
A case for WordPress Security Website security is a critical part of doing business. Your CMS (content management system) choice has a huge effect on your ability to maintain security. A CMS needs to be robust and easily kept up to date. Out of date CMS’s are one of the three primary targets for hackers, […]
I wandered down the road to grab a pie on the weekend from my local SLEV – the affectionate name for the ‘Seven Eleven’. As I walked in through the sliding automatic doors a sign flung itself from the ceiling and stopped right in front of me… “Signup to our newsletter”. There was no room […]
How to Spend Your Online Marketing Dollar this Year. To be competitive means you must stay ahead of your opposition and be sensitive to changes in technology and digital marketing. We have reached a point where the commercialisation of cyberspace has an almost limitless reach. Competition is fierce and predicting future trends can be daunting. […]
Defining a clear path for your website users is EASY! Define your markets, define the user flow for product purchase, drive traffic, AB test to minimise exits and maximise product purchase… Easy! OK, so maybe it’s not that easy, but the variables always have a logical structure and a single goal. Defining the user experience […]
Offshore Facilitation Getting your app to market for the absolute minimum costs is vital. The key is low hourly development rates, and you won’t find those in Australia. There are few situations more stressful than getting a new app to market. Using your life savings, loaning money or partnering with investors adds another layer of […]
Screen sizes haven’t changed much in 5 years. Neither has online marketing, coding and design practices or online transaction. What’s happening? What’s next?
There are plenty of ‘instant website’ products that look fantastic and appear to be a magic, one-click solution for business owners, but there is a key ingredient that is neglected – strategic thought.
A business that continually reinvents its’ offering and re-thinks the way it operates will survive. Innovation isn’t just for cool startups …