Insights

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Amazon Web Services for the SME

23 September 2015

Websites and apps have never been more critical to business. More software is moving online as the cloud becomes a safe and viable option. Traditional web servers may not be enough for your business anymore. How much downtime can you afford? Does your site load fast enough? And, do you have a growth plan for […]

hacker trying to guess your password - protection starts with a strong password

Protection Starts with a Strong Password

31 May 2015

If you own a website, this will scare the pants off you. The most common way to hack a website is to guess the password. It is usually done using a technique called a brute-force attack. Hackers use software to iterate through password combinations and repeatedly try them on your site. There is free software […]

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Web Accessibility in the Spot Light

31 May 2015

With WCAG 2.0 ‘AA’ accessibility guidelines now mandatory for all Australian government departments (since December 2014) from federal down to local it is really interesting to see how many are now racing to catch up. What does it really mean? Who is taking it seriously and does it impact SMEs? In our experience, currently there […]

Matching a project to a budget

Budgets Can’t be Secrets

2 March 2015

How to make your project fit your budget. A project’s defining factor is its’ budget, whether the project is a house, a holiday or an app. You always build to your budget. If you don’t tell your builder/travel agent/developer what your budget is, they don’t know where to start. There are houses with in-built coffee […]

google penalises bad mobile sites

Google Penalises Bad Mobile Sites

29 January 2015

How does your site rank for mobile searches? Did you know that Google ranks sites differently for mobile searches? If your site doesn’t adapt to small screens properly, Google will consider it broken and dump the searcher on your home page, and not necessarily the page they wanted. As it considers your site ‘broken’ it […]

three ways to cut costs through business automation

3 Ways to Cut Costs through Business Automation

29 January 2015

The start of the year is always a great time to review each layer of your business to see which processes are slowing you down. We have recently reviewed our systems and, being in the business of improving ‘processes’, these are some of the elements we are currently working on. It is easy to sit […]

the fitbit gives jason a workout - how digital wearables change how we live

The Fitbit gives Jason a Workout

23 September 2014

As some of you who see me on a regular basis will note that I have put on a few kilos in the past 18 months. The bottom line was that whilst I don’t eat much unhealthy food I had completely stopped exercising. Fortunately, at the same time my gut was manifesting its own postcode, […]

heartbleed poses major security threat

Heartbleed Bug Poses Major Security Threat

9 April 2014

If security is important to you, read this.

eCommerce and secure website owners should call your hosting provider immediately to make sure they have protected their servers against the Heartbleed Bug.

inspired to grow your business and leads?

How to grow your business, not Facebook’s

26 March 2014

Learn how Google and Facebook make you play their game, take your money and then change the rules.

Here’s how to beat them.

ross clayton vast interiors social media advertising

What $500 buys in social media advertising

7 February 2014

With online advertising spend overtaking TV advertising spend for the first time, knowing best practices when investing money into social media has never been more important.

The big question is, how much should you spend and where will it take you?

knd digital trends to watch out for

Top Digital Trends for 2014

2 February 2014

2014 is now well underway, so it’s time to consider how your business will tackle the coming twelve months in the virtual world. Where are the smart businesses investing in online and what may give you the edge?

jason hawkins on youtube with digital strategy tips

Digital Strategy Tips

29 October 2013

A web strategy should be an evolution not a revolution. A carefully planned strategy needs to be rolled out over time so it can be continually tested and measured and adjusted to maximize the ever-changing landscape of the online market.

elite carpet dry cleaning digital strategy and the need for speed

The Need For Speed

28 September 2013

In the competitive world of online advertising it takes just three seconds for a prospect to decide if your product or service is for them and with hundreds of competitors only one click away, the challenge for small business owners is knowing how fast is fast enough to respond to an enquiry. Recognising the need […]