How to Spend Your Online Marketing Dollar this Year. To be competitive means you must stay ahead of your opposition and be sensitive to changes in technology and digital marketing. We have reached a point where the commercialisation of cyberspace has an almost limitless reach. Competition is fierce and predicting future trends can be daunting. […]
Defining a clear path for your website users is EASY! Define your markets, define the user flow for product purchase, drive traffic, AB test to minimise exits and maximise product purchase… Easy! OK, so maybe it’s not that easy, but the variables always have a logical structure and a single goal. Defining the user experience […]
Offshore Facilitation Getting your app to market for the absolute minimum costs is vital. The key is low hourly development rates, and you won’t find those in Australia. There are few situations more stressful than getting a new app to market. Using your life savings, loaning money or partnering with investors adds another layer of […]
Screen sizes haven’t changed much in 5 years. Neither has online marketing, coding and design practices or online transaction. What’s happening? What’s next?
There are plenty of ‘instant website’ products that look fantastic and appear to be a magic, one-click solution for business owners, but there is a key ingredient that is neglected – strategic thought.
A business that continually reinvents its’ offering and re-thinks the way it operates will survive. Innovation isn’t just for cool startups …
Websites and apps have never been more critical to business. More software is moving online as the cloud becomes a safe and viable option. Traditional web servers may not be enough for your business anymore. How much downtime can you afford? Does your site load fast enough? And, do you have a growth plan for […]
If you own a website, this will scare the pants off you. The most common way to hack a website is to guess the password. It is usually done using a technique called a brute-force attack. Hackers use software to iterate through password combinations and repeatedly try them on your site. There is free software […]
With WCAG 2.0 ‘AA’ accessibility guidelines now mandatory for all Australian government departments (since December 2014) from federal down to local it is really interesting to see how many are now racing to catch up. What does it really mean? Who is taking it seriously and does it impact SMEs? In our experience, currently there […]
How to make your project fit your budget. A project’s defining factor is its’ budget, whether the project is a house, a holiday or an app. You always build to your budget. If you don’t tell your builder/travel agent/developer what your budget is, they don’t know where to start. There are houses with in-built coffee […]
How does your site rank for mobile searches? Did you know that Google ranks sites differently for mobile searches? If your site doesn’t adapt to small screens properly, Google will consider it broken and dump the searcher on your home page, and not necessarily the page they wanted. As it considers your site ‘broken’ it […]
The start of the year is always a great time to review each layer of your business to see which processes are slowing you down. We have recently reviewed our systems and, being in the business of improving ‘processes’, these are some of the elements we are currently working on. It is easy to sit […]
As some of you who see me on a regular basis will note that I have put on a few kilos in the past 18 months. The bottom line was that whilst I don’t eat much unhealthy food I had completely stopped exercising. Fortunately, at the same time my gut was manifesting its own postcode, […]