Websites and apps have never been more critical to business. More software is moving online as the cloud becomes a safe and viable option. Traditional web servers may not be enough for your business anymore. How much downtime can you afford? Does your site load fast enough? And, do you have a growth plan for […]
If you own a website, this will scare the pants off you. The most common way to hack a website is to guess the password. It is usually done using a technique called a brute-force attack. Hackers use software to iterate through password combinations and repeatedly try them on your site. There is free software […]
With WCAG 2.0 ‘AA’ accessibility guidelines now mandatory for all Australian government departments (since December 2014) from federal down to local it is really interesting to see how many are now racing to catch up. What does it really mean? Who is taking it seriously and does it impact SMEs? In our experience, currently there […]
How to make your project fit your budget. A project’s defining factor is its’ budget, whether the project is a house, a holiday or an app. You always build to your budget. If you don’t tell your builder/travel agent/developer what your budget is, they don’t know where to start. There are houses with in-built coffee […]
How does your site rank for mobile searches? Did you know that Google ranks sites differently for mobile searches? If your site doesn’t adapt to small screens properly, Google will consider it broken and dump the searcher on your home page, and not necessarily the page they wanted. As it considers your site ‘broken’ it […]
The start of the year is always a great time to review each layer of your business to see which processes are slowing you down. We have recently reviewed our systems and, being in the business of improving ‘processes’, these are some of the elements we are currently working on. It is easy to sit […]
As some of you who see me on a regular basis will note that I have put on a few kilos in the past 18 months. The bottom line was that whilst I don’t eat much unhealthy food I had completely stopped exercising. Fortunately, at the same time my gut was manifesting its own postcode, […]
If security is important to you, read this.
eCommerce and secure website owners should call your hosting provider immediately to make sure they have protected their servers against the Heartbleed Bug.
Learn how Google and Facebook make you play their game, take your money and then change the rules.
Here’s how to beat them.
With online advertising spend overtaking TV advertising spend for the first time, knowing best practices when investing money into social media has never been more important.
The big question is, how much should you spend and where will it take you?
2014 is now well underway, so it’s time to consider how your business will tackle the coming twelve months in the virtual world. Where are the smart businesses investing in online and what may give you the edge?
A web strategy should be an evolution not a revolution. A carefully planned strategy needs to be rolled out over time so it can be continually tested and measured and adjusted to maximize the ever-changing landscape of the online market.
In the competitive world of online advertising it takes just three seconds for a prospect to decide if your product or service is for them and with hundreds of competitors only one click away, the challenge for small business owners is knowing how fast is fast enough to respond to an enquiry. Recognising the need […]