Sometimes marketers give up after their press releases don’t get them the attention they think they deserve. Others move to a pay for advertising and end up paying out more than they can afford.
Digital strategy is the hot topic in business right now, in fact, digital tech is often the first place managers and business owners look to drive change, find efficiencies and grow revenue. Traditionally, finding competitive advantage was defined by Michael Porter’s Generic Competitive Strategies which target three fundamental approaches: Cost Leadership: Becoming the low-cost producer […]
What are the individual parts of your IT infrastructure up to right now? Who is the person you should talk to if any of them have an issue? When is the next invoice due for hosting or domain renewal?
As the world shrinks and start-ups usually require a digital presence before they have any money, it is becoming increasingly popular to look offshore for development skills. Here’s how you can do it safely and with less stress.
Typically, businesses review their digital strategy annually and implement adjustments at the beginning of each calendar year. But, with changes in digital technology happening at practically the speed of thought, it’s prudent to review and adjust your strategy throughout the year. With that idea in mind, here are 4 email marketing trends you should consider as you […]
There’s a great set of new features in Apple’s latest version of iOS 12. Being technophiles, we here at KND have installed the developer beta and have been putting it through its paces. The more obvious features are great. These were revealed during the latest keynote speech early June 2018. Here’s a few of the […]
Improve your SEO by addressing your Website’s Health You may be wondering why your website is ranking so poorly in Google organic search results or Google is forcing your Cost-Per-Click (CPC) higher because the quality score of your landing pages is poor. It may be speed warnings or redirect issues, or you are just getting […]
A user flow is a path taken by users through a website as they perform a task, such as buying a product. Diagramming, analysing and optimising user flows can help you and your design team focus your site’s traffic toward specific tasks and destinations. The end result can increase retention, improve conversion rates and provide […]
Europe takes a bold step towards online privacy and will hopefully make people more aware of the free-for-all that’s happening with your private data. Here’s how you can comply with the GDPR.
Google is making changes to the way they offer and support Google Map Products, which will take effect on June 11, 2018. These changes mean there are no more free API keys. All users must enable billing with a credit card on their account and set up the new API key in their systems. Google […]
Mobile websites are not an options anymore. Here’s how to do it properly.
We recently had some great wins for our clients, doubling and tripling conversion rate and enquiries, awesome – that’s definitely why I turn up to work each day. But more often than not, then next challenge is ‘now we just need more traffic!’. So is it the chicken or the egg: clicks or conversions? Are there […]
With digital marketing becoming increasingly lucrative, organisations are continuing to forego traditional marketing methods and increase their budgets for digital marketing strategies. However, just because you invest in digital marketing will not make it successful – it is about the approach and investing in the right tools and services that will benefit your niche business. […]
The face of online retail, or ecommerce, has changed significantly in the last few years. Here are the key points and some new ideas.
‘Google Partners’ is a Google program for advertising agencies, digital marketing professionals, and other online consultants who manage AdWords accounts. Earning the badge is no easy task. Google requires a solid record of growth, coupled with constant account improvement and certification in Google’s products. KND’s Google Partner Badge means you can be sure that we’re […]