KND Digital worked extensively with design partner Bloe Creative to plan and design a new iDetailer iPad application for pharmaceutical giant MSD. The iDetailer piece is a showcase iPad application for use by sales reps when in appointments with GPs throughout Australia.

The challenge was to quickly and effectively communicate detailed (and complex) information to the GP, whilst keeping within the medical advertising guidelines.

The end result is an impressive, interactive application that is now in the hands of MSD Sales Reps around Australia.