KND Digital worked closely with our design partner, Brio Group to carefully plan the user journey on the new Stylemaster Home website. The hero is the high quality photography of their stunning range of homes. The project is a re-invention of the online user-experience not yet seen in the building industry.
Dynamic filters enable the user to easily search the full range of homes by all the relevant criteria and view it on any size screen, from desktops to tablets and smartphones.
The single home view page is an interactive feast, giving the user the ability to drill down into the detail of the home, view galleries, specifications and pricing whilst also encouraging the user to share the home on social media, save the home to their favourites list, create their own personalised shareable stylebook and enquire or visit the home if on display.
Another feature of the new website is the StyleMatcher, which customises the list of homes to the user, based on their lifestyle choice. This interactive module is a fun way to engage the user in the journey of searching for the home of their dreams.
Stylemaster Homes have also just released their Skyline Design Studio, an impressive 12th floor immersive experience for their clients to choose colours, interior and exterior fixtures and fittings and kitchen and bath ware. We chose to use the latest ‘parallax’ style navigation for this part of the website, again allowing for the images to tell the story.
All the content is completely manageable by the Stylemaster team and KND / Brio Group continue to work with them to improve the user experience and increase conversions.
Visit the Website: http://stylemasterhomes.com.au