Wendys – Facebook app

What better way to sell ice cream than with fun? Wendy’s had been running a Facebook page for some time and had already accumulated 9300 fans when we began working with them. Over a period of 12 weeks, we increased that number to 35,000 through Facebook advertising and a creative app that allowed friends to superimpose dummies, huge lips and other features on their friends’ photos.

The app concept and design by Think Fresh tied all the online and offline marketing together with Facebook offers. KND drove traffic with Facebook advertising and sponsored stories. Wendy’s now have 107,000 fans.