About Us

We are an outcome driven full-service digital agency. We combine technology with experience to help you achieve a competitive advantage.

Jason
Hawkins

Managing Director

Jason Hawkins

MBA (eCommerce)
Masters of Communication Design
B Mus

Jason has spent the last 18 years turning ideas on ‘napkins’ into an impressive portfolio of digital projects for KND Digital’s clients. He has a unique skill of quickly understanding stakeholder requirements and designing user-focused, results driven systems that people love to use. His recent appointment to the service provider panel of the Australian Government’s Digital Transformation Office is a reflection of the quality of work that he and KND have produced.

Whilst the KND team have completed years of ‘design and construct’ projects, Jason’s passion lies firmly in the early stages of the project planning: connecting technical requirements with “user-first” designed wireframes ready for the visual designers and engineers to weave their magic.

With creative problem-solving and a personal commitment to getting the job done, he combines years of business ownership with MBA and technical qualifications to bring projects to life. Specialising in using visual models to remove mystery, identifying components of risk previously unknown and building business cases that investors and stakeholders understand.

Oh, and he loves to do a bit of sailing.

Jason Hawkins

Jason's Insight
Articles

CONNECT KND ep.10: How to speed up your website

8 February 2019

Make. Sh*t. Smaller! And other great advice.

Video screenshot - how to get your app live.

CONNECT KND ep 09: How to Finish your App Development and Get. It. Live!

3 February 2019

Getting your App live, pushed through the testing phase can be such a frustrating, painful journey! Just ask anyone who has been through the process before.

Applying 4DX to Digital Strategy

CONNECT KND ep 08: Applying 4DX to Digital Strategy

28 January 2019

Achieve your Goals faster with 4DX, we are focusing our digital strategy totally on a single WIG!

How Wireframes Save Big Dollars

CONNECT KND: ep 7: How Wireframes Save Big $$$

20 January 2019

Planning a website, mobile app or web app? It all starts with Wireframes! Get it down on paper first and save big $$$$ in the development process.

CONNECT KND ep 6 Building Trust

13 January 2019

Getting visitors to trust your website and business in the first 2 - 5 seconds is a challenge!

CONNECT KND: ep.5: How to 10X Grow Your Website

7 January 2019

Launch your 2019 digital strategy with our 7 steps to accelerate your website's growth.

ux design - user experience design

Is it U/X or U/I? Taking the Confusion Out of Digital Design Disciplines

18 December 2018

To realise a successful rollout of a finished digital product, both U/X and U/I designers must work together to integrate the iterations that lead to a successful, user-friendly device that satisfies the objectives of the business and public alike.

CONNECT KND: ep 4: How to create a Call To Action that works

17 December 2018

How to get Calls To Action (CTAs) to drive smooth UX and Conversions

CONNECT KND: ep. 3. Optimising Landing Pages for Search

9 December 2018

It's all about alignment! Find out what to align with what and for whom.

Screenshot of opening of video about payment gates

CONNECT KND: Ep.2: Collect the Cash, Best Payment Gateways

2 December 2018

What is the best method to "collect the cash" in your eCommerce store? User Experience, Convenience, Volume and Trust all play a part.

suncorp case study mobile app development

8 Tips for Building Your Business Mobile App - Pt 2

28 November 2018

When building business mobile apps, focus on your customer - allow for multiple accounts, reward customers through loyalty programs and incorporating "smarts" into your app to provide real-world value, and make sure users can set their own notifications.

CONNECT KND: ep.1 Landing Page Secrets

26 November 2018

This is the first episode of our weekly video series that deep dives digital insights and how they can drive your business strategy

cross bet case study mobile app development by KND Digital

8 Tips for Building Your Business Mobile App

20 November 2018

Successful Business Mobile Apps must provide adequate access to your services, often innovating beyond your website offering, to give users real world value and to solve daily problems.

digital strategy and analytics

The role of performance-based analytics with digital strategy

12 October 2018

Having the capacity to take advantage of the immense volume of data available is what differentiates successful digital strategies from lacklustre ones.

Sarah Dungey

Content and Strategic SEO: Meet Sarah Dungey @ KND

27 August 2018

You need Sarah's help more than you think.

2017 digital to-do list

2017 Digital ToDos

9 February 2017

the strategy of web design

The Strategy of Web Design

7 July 2016

There are plenty of ‘instant website’ products that look fantastic and appear to be a magic, one-click solution for business owners, but there is a key ingredient that is neglected - strategic thought.

innovation nation - how to innovate your business

Innovation Nation

5 April 2016

A business that continually reinvents its’ offering and re-thinks the way it operates will survive. Innovation isn't just for cool startups ...

SEO is certainly not dead

21 January 2014

Google’s latest Hummingbird update has left many businesses questioning whether SEO is dead. Where keywords, page titles and quality content were once king, Hummingbird now suggests constantly creating unique content that 'answers peoples questions' is necessary to rank highly – something that proves difficult for small businesses with limited resources to do so.

elite carpet dry cleaning digital strategy and the need for speed

The Need For Speed

28 September 2013

Infusionsoft Logo

Choosing a CRM

4 June 2013

The latest crop of cloud based CRM systems will change the way you do business. If you are still using MS Outlook to manage contacts and calendars, you will simply be left behind. Learn how to find the perfect system.

strategy for digital success

Digital Strategy for 2013

25 January 2013

Now is definitely the time to get your 2013 digital strategy in place and start putting your plans into action. KND is in the middle of our own website redevelopment ('about time' I hear you say) and as we kick off the year, it is timely that we ensure all our ducks are aligned when we launch next month.

word press hacking - we can help repair your website

Wordpress is under attack!

25 January 2013

KND has built many Wordpress sites over the years; after all it is the industry standard for open-source CMS solutions. It's ease of use and flexible enough to provide a powerful base to launch any web presence. However, there is a darker side ...

Digital Trends for 2013

12 November 2012

Tackling Digital Strategy

11 September 2012

social media demographics infographic

Social Media Strategies

10 September 2012

Many business owners and marketers are confused enough by the hype surrounding social media and are so frozen by choice that they do nothing. Social Media isn't hard to do, but it does take time and energy to do it well, so it is worth discussing where your energy is best spent. What strategy best suits your business type, and where your budget is best allocated.

ICT Award Finalist

23 March 2010

KND vs Google Analytics

22 November 2008

The Website Sales Funnel

3 November 2008

Believe your statistics, not your gut feel

6 June 2006

Know and understand your web site statistics and modify your web site in response to the numbers. Don't guess your user's behaviour. It will be expensive.

Writing for the Web

24 May 2006

It's easy, just to follow a few simple principles and the results will speak for themselves.