About Us

We are an outcome driven full-service digital agency. We combine technology with experience to help you achieve a competitive advantage.

Jason
Hawkins

Managing Director

MBA (eCommerce)
Masters of Communication Design
B Mus

Jason has spent the last 18 years turning ideas on ‘napkins’ into an impressive portfolio of digital projects for KND Digital’s clients. He has a unique skill of quickly understanding stakeholder requirements and designing user-focused, results driven systems that people love to use. His recent appointment to the service provider panel of the Australian Government’s Digital Transformation Office is a reflection of the quality of work that he and KND have produced.

Whilst the KND team have completed years of ‘design and construct’ projects, Jason’s passion lies firmly in the early stages of the project planning: connecting technical requirements with “user-first” designed wireframes ready for the visual designers and engineers to weave their magic.

With creative problem-solving and a personal commitment to getting the job done, he combines years of business ownership with MBA and technical qualifications to bring projects to life. Specialising in using visual models to remove mystery, identifying components of risk previously unknown and building business cases that investors and stakeholders understand.

Oh, and he loves to do a bit of sailing.

Jason's Insight
Articles

digital strategy and analytics

The role of performance-based analytics with digital strategy

12 October 2018

Having the capacity to take advantage of the immense volume of data available is what differentiates successful digital strategies from lacklustre ones.

Content and Strategic SEO: Meet Sarah Dungey @ KND

27 August 2018

You need Sarah's help more than you think.

2017 Digital ToDos

9 February 2017

The Strategy of Web Design

7 July 2016

There are plenty of ‘instant website’ products that look fantastic and appear to be a magic, one-click solution for business owners, but there is a key ingredient that is neglected - strategic thought.

Innovation Nation

5 April 2016

A business that continually reinvents its’ offering and re-thinks the way it operates will survive. Innovation isn't just for cool startups ...

Top Digital Trends for 2014

2 February 2014

SEO is certainly not dead

21 January 2014

Google’s latest Hummingbird update has left many businesses questioning whether SEO is dead. Where keywords, page titles and quality content were once king, Hummingbird now suggests constantly creating unique content that 'answers peoples questions' is necessary to rank highly – something that proves difficult for small businesses with limited resources to do so.

The Need For Speed

28 September 2013

Infusionsoft Logo

Choosing a CRM

4 June 2013

The latest crop of cloud based CRM systems will change the way you do business. If you are still using MS Outlook to manage contacts and calendars, you will simply be left behind. Learn how to find the perfect system.

Digital Strategy for 2013

25 January 2013

Now is definitely the time to get your 2013 digital strategy in place and start putting your plans into action. KND is in the middle of our own website redevelopment ('about time' I hear you say) and as we kick off the year, it is timely that we ensure all our ducks are aligned when we launch next month.

Wordpress is under attack!

25 January 2013

KND has built many Wordpress sites over the years; after all it is the industry standard for open-source CMS solutions. It's ease of use and flexible enough to provide a powerful base to launch any web presence. However, there is a darker side ...

Digital Trends for 2013

12 November 2012

Tackling Digital Strategy

11 September 2012

Social Media Strategies

10 September 2012

Many business owners and marketers are confused enough by the hype surrounding social media and are so frozen by choice that they do nothing. Social Media isn't hard to do, but it does take time and energy to do it well, so it is worth discussing where your energy is best spent. What strategy best suits your business type, and where your budget is best allocated.

Has Google Gone Gaga?

14 July 2011

ICT Award Finalist

23 March 2010

KND vs Google Analytics

22 November 2008

The Website Sales Funnel

3 November 2008

Believe your statistics, not your gut feel

6 June 2006

Know and understand your web site statistics and modify your web site in response to the numbers. Don't guess your user's behaviour. It will be expensive.

Writing for the Web

24 May 2006

It's easy, just to follow a few simple principles and the results will speak for themselves.