We are an outcome driven full-service digital agency. We combine technology with experience to help you achieve a competitive advantage.
Jason has spent the last 18 years turning ideas on ‘napkins’ into an impressive portfolio of digital projects for KND Digital’s clients. He has a unique skill of quickly understanding stakeholder requirements and designing user-focused, results driven systems that people love to use. His recent appointment to the service provider panel of the Australian Government’s Digital Transformation Office is a reflection of the quality of work that he and KND have produced.
Whilst the KND team have completed years of ‘design and construct’ projects, Jason’s passion lies firmly in the early stages of the project planning: connecting technical requirements with “user-first” designed wireframes ready for the visual designers and engineers to weave their magic.
With creative problem-solving and a personal commitment to getting the job done, he combines years of business ownership with MBA and technical qualifications to bring projects to life. Specialising in using visual models to remove mystery, identifying components of risk previously unknown and building business cases that investors and stakeholders understand.
Oh, and he loves to do a bit of sailing.
In the podcast I interview Lynsey Fraser from Flosocial, a Facebook super nerd with all the insider tips and tricks for everything Facebook and Instagram for Small Business. We discuss a range of topics.
today we've got Matt Pezzimenti from Conversion Kings, Australia's premier conversion rate optimization business, to tell us a little bit about Conversion rate optimization and to give us some insights into the the tips and tricks for small businesses
So what makes a really good e-commerce site a really great e-commerce site different from all the rest?
Every digital marketer knows that the path to success in google search for your website is a solid content marketing strategy.
I'm going to take you through the top five mistakes business owners make when they're building their website and particularly planning their website
Devices are listening, social media channels are following our every move, websites are tracking and delivering our data back to us in creepy and scary ways sometimes! What's going on with privacy online!
If you are thinking of a website redesign in 2020 then you need to consider the latest design trends that are filtering through the web at the moment. Getting a fresh design gives your site longevity.
Procrastination is just such a business killer! Why do it now when we can do it later or tomorrow or the next day! It is just such a de-motivator and so easy to do as a business owner, and that applies to websites.
Google now makes it much easier for you to ask customers for a review!
As many of you know KND Digital also run Hack Rescue, it's a high response repair service for websites that get attacked and so what we're seeing recently is a disconnect between Google ads and your website and how it's seen after it is attacked.
Choosing the best website hosting for your business is a mine field. There are some tips as to your options and which may suit your current situation.
This is an overview of how Safari and Firefox have locked down cross-site tracking and the impact this has for business.
2020 is just around the corner and now is the time you should be formulating your strategic digital strategies for the year ahead.
Give your website the best possible chance for it to shine in Google!
Some of you may received notification from FB about change in the display of the LIKES in your feed. What does this mean for business? We are not totally sure yet, but you can ensure you don't become a victim of the rule changes by revisiting your strategy.
User Experience or UX as we'd like to call it is not rocket science, but many businesses chase UX just purely to increase sales so increase conversion make more cash at the front end.
It's not very often we showcase the success of our clients and a particular strategy we involve, but today I just thought I would, because these numbers are really good!
Wordpress plugin options for the best multi-language on your website.
If you are planning a new website, it pays to plan your customer journeys.
Planning a new website design and build? What are the skills needed to deliver an outstanding result.
Let's face it, putting together a new website can be just a massive pain in the arse! There's so many layers it's peeling off the onion, layer after layer of complexity that can unfold as you go through the process.
There's some incredibly exciting stuff going on for e-commerce owners inside the Facebook ecosystem and the Instagram ecosystem.
Can Voice Search be dominated by big business? It's the new frontier so the big players are trying to get ahead in the game early.
If you run or own an e-commerce store then you'll know that competing on price is a very, very dangerous game.
User experience (UX) has a tremendous effect on the results you get from your website.
Building trust and getting that phone to ring and enquiries flowing through your site is tricky. One of the ways in B2B is really to introduce staff into the mix it can be challenging because staff turn over in a business, sometimes more often than you like, but it is worthwhile thinking about your are delivering your staff profiles in your site.
Now on the Internet, we call that userflow. We want to try and map a users journey through a website to get the ultimate goal a conversion, an inquiry, a sale ,whatever that might be that you want the user to do
APIs are technical, but they can add extraordinary power to your website.
Great web design is based on understanding your users engagement. Low bounce rates is good for business and conversions.
It's time for us more mature business owners to share our experience and knowledge in Video! It will stop the early starters from making the same mistakes we made!
We've had the pleasure of working with the team from the Seabin Group on their new website.
If you've turned up to work today and seeing something like this on the homepage of your website then your shit day has just begun!
5 web content and strategy tips on how to accelerate the performance of your B2B web site.
Capturing the attention of prospective buyers takes effort and investment, those businesses that really embrace digital experiences can really get a jump on their competition.
Learn how to use the right metric for each part of your sales funnel.
Apps are never an overnight success, but how long does it take to build a success subscription based app.
What is industry best practice for responding to website inquiries? It depends what business you are in! But needless to say, you need to be on your toes.
Does your website look tired? Are your product and services up-to-date? Is it keeping up with the demands of new technology and mobile users?
Pop-ups. Love 'em or hate em' they can be effective if you are offering real value.
Make Sh*t Smaller! Small files load fast. I'll show you how to have a fast loading website without compromising on quality. And, other great advice.
Getting your App live, pushed through the testing phase can be such a frustrating, painful journey! Just ask anyone who has been through the process before.
Achieve your Goals faster with 4DX, we are focusing our digital strategy totally on a single WIG!
Planning a website, mobile app or web app? It all starts with Wireframes! Get it down on paper first and save big $$$$ in the development process.
Getting visitors to trust your website and business in the first 2 - 5 seconds is a challenge!
Launch your 2019 digital strategy with our 7 steps to accelerate your website's growth.
To realise a successful rollout of a finished digital product, both U/X and U/I designers must work together to integrate the iterations that lead to a successful, user-friendly device that satisfies the objectives of the business and public alike.
How to get Calls To Action (CTAs) to drive smooth UX and Conversions
It's all about alignment! Find out what to align with what and for whom.
What is the best method to "collect the cash" in your eCommerce store? User Experience, Convenience, Volume and Trust all play a part.
When building business mobile apps, focus on your customer - allow for multiple accounts, reward customers through loyalty programs and incorporating "smarts" into your app to provide real-world value, and make sure users can set their own notifications.
This is the first episode of our weekly video series that deep dives digital insights and how they can drive your business strategy
Successful Business Mobile Apps must provide adequate access to your services, often innovating beyond your website offering, to give users real world value and to solve daily problems.
Having the capacity to take advantage of the immense volume of data available is what differentiates successful digital strategies from lacklustre ones.
You need Sarah's help more than you think.
There are plenty of ‘instant website’ products that look fantastic and appear to be a magic, one-click solution for business owners, but there is a key ingredient that is neglected - strategic thought.
A business that continually reinvents its’ offering and re-thinks the way it operates will survive. Innovation isn't just for cool startups ...
Google’s latest Hummingbird update has left many businesses questioning whether SEO is dead. Where keywords, page titles and quality content were once king, Hummingbird now suggests constantly creating unique content that 'answers peoples questions' is necessary to rank highly – something that proves difficult for small businesses with limited resources to do so.
The latest crop of cloud based CRM systems will change the way you do business. If you are still using MS Outlook to manage contacts and calendars, you will simply be left behind. Learn how to find the perfect system.
Now is definitely the time to get your 2013 digital strategy in place and start putting your plans into action. KND is in the middle of our own website redevelopment ('about time' I hear you say) and as we kick off the year, it is timely that we ensure all our ducks are aligned when we launch next month.
KND has built many Wordpress sites over the years; after all it is the industry standard for open-source CMS solutions. It's ease of use and flexible enough to provide a powerful base to launch any web presence. However, there is a darker side ...
Many business owners and marketers are confused enough by the hype surrounding social media and are so frozen by choice that they do nothing. Social Media isn't hard to do, but it does take time and energy to do it well, so it is worth discussing where your energy is best spent. What strategy best suits your business type, and where your budget is best allocated.
Know and understand your web site statistics and modify your web site in response to the numbers. Don't guess your user's behaviour. It will be expensive.
It's easy, just to follow a few simple principles and the results will speak for themselves.
